“We Make Moments Matter”
-Left Wrist Media
This TV spot aired nationally on ESPN starring the NBA’s MVP Stephen Curry. Got assigned to work with Stephen just after he won the World Championship to pull off this “Back to Work” spot for Under Armour.
Client: Under Armour
Concept: Under Armour, Left Wrist Media
Creative Director, Director: Sir Fleming
I worked closely with Russell Simmons team of producers to put together this touching clip for Beyonce’s Rise campaign. The microsite www.irisefor.com was based around this content. Four women influencers share with us the reason why they rise each day. The series inspired fans to send in there own pictures via Instagram.
Client: Beyonce Parfums
Concept: Narrative_ Marketing Agency
Creative Director, Director: Sir Fleming
This spot for the NBA’s Milwaukee Bucks was a great opportunity to show glimpses of the intimate moments we capture best. Wrapped into 30 seconds the polished yet gritty clip was used to promote their “Ticket to Amazing” campaign. We used the city of Milwaukee, training and the athletes as inspiration and creative resource in executing this spot.
Client: NBA Milwaukee Bucks
Concept: Left Wrist Media
Creative/Director: Sir Fleming
Vanity Fair partnered with Cadillac to host a VIP Dinner in celebration of Art Basel 2013. They wanted me to capture the intimacy of this luxurious two-day event. Worked closely with Vanity Fair’s creative director to showcase moments with executive, entertainers and artist.
Client: Vanity Fair
Concept: Vanity Fair
Director: Sir Fleming
Executed this lifestyle series for Russell Simmons marketing agency Narrative_ and clothing brand named Argyleculture . The subject was celebrity photographer, Johnny Nunez. We rode along with Johnny for the day capture key moments in the lives of his clients some of whom have become life long friends.
Client: Narrative_ & Argyleculture
Concept: Left Wrist Media
Creative/Director: Sir Fleming
This promo was produced in conjunction with Global Grind for the Fast & Furious 6 film release. I spent the day filming celebrity teams who competed in ego-charged go cart race. Fans were able to send live tweets using the hashtag to unlock exclusive video from the event. The hashtag also served as a sweepstakes entry, giving fans a chance to win cash prizes.
Client: Global Grind
Concept: Global Grind
Director, Creative Director: Sir Fleming
International weekly magazine, Grazia, wanted to give readers an exclusive glimpse into NYC Fashion Week 2012. This key coverage was intended to highlight behind the scenes moments. Working with a 48 hour turnaround my team rose to the challenge to execute impeccable creative for the Grazia team to share.
Client: Grazia
Concept: Grazia Magazine, Left Wrist Media
Creative Director, Director: Sir Fleming
This is one of my favorite pieces, paving the way for many sports web series to follow. This project consisted of creating a web series with NBA talent Brandon Jennings during the 169 day NBA lockout. It successfully penetrated the market, reaching Under Armour’s core consumers and weaving a digital imprint deep into the fabric of the customer’s mind. In just two years since it’s inception, this sports web series has helped the sale and promotion of merchandise giving fans a taste of exclusive Under Armour gear before it was released. Receiving over 2 million views and 12,000 subscribers, it was also featured on ESPN: Sports Nation, Jay Z’s Life +Times blog and many more digital outlets.
Client: Brandon Jennings
Concept: Left Wrist Media
Creative/Director: Sir Fleming
This TV spot aired nationally on ESPN starring the NBA’s MVP Stephen Curry. Got assigned to work with Stephen just after he won the World Championship to pull off this “Back to Work” spot for Under Armour.
Client: Under Armour
Concept: Under Armour
Creative/Director: Sir Fleming
I collaborated with the Under Armour team to execute this highlight spot. Wide Receiver Julio Jones of the NFL’s Atlanta Falcons showcases his athleticism and talent on the field in his Under Armour base layer apparel. All music and sound design was created by Left Wrist Media.
Client: Under Armour
Concept: Left Wrist Media
Creative/Director: Sir Fleming
Under Armour contracted me to be the exclusive film content producer at Under Armour Day 2013. That year the #1 artist in the world Flo Rida was the featured guest and performer for the evening. With being granted all access to film I shot behind the scenes with Ceo Owner and Flo Rida as they gave Under Armour employees and appreciate to remember.
Client: Under Armour
Concept: Left Wrist Media
Film Content Producer: Sir Fleming
Under Armour sent me overseas to China to produce this moving clip. Showcasing NBA talent Brandon Jennings interacting with local people and speaking the international language of athleticism. This was a in-store loop in China’s major cities Guangzhou and Shanghai that served as a debut launch for Under Armour China Basketball.
Client: Under Amour
Concept: Left Wrist Media
Creative/Director: Sir Fleming
Stephen Curry is the debated as the purest shooter in the history of the NBA. I was excited for the opportunity to shoot his first ever video with Under Armour during the 2014 NBA All Star Weekend in New Orleans. Shooting it was a great accomplishment for both me and the brand. This inspiring spot gives you a glimpse into his personality, family life and his commitment to youth and individual betterment.
Client: Under Armour
Concept: Left Wrist Media
Creative/Director: Sir Fleming
In this short but clever clip I got a chance to have some fun showcasing the raw talent of DeAndre Jordan of the NBA’s Los Angeles Clippers. I was also able to highlight the hard work that is required to fulfill Under Armour’s mission statement– "We Make Athletes Better".
Client: Under Armour
Concept: Left Wrist Media
Creative/Director: Sir Fleming