This promo was produced in conjunction with Global Grind for the Fast & Furious 6 film release. I spent the day filming celebrity teams who competed in ego-charged go cart race. Fans were able to send live tweets using the hashtag to unlock exclusive video from the event. The hashtag also served as a sweepstakes entry, giving fans a chance to win cash prizes.
Client: Global Grind
Concept: Global Grind
Director, Creative Director: Sir Fleming