This is one of my favorite pieces, paving the way for many sports web series to follow. This project consisted of creating a web series with NBA talent Brandon Jennings during the 169 day NBA lockout. It successfully penetrated the market, reaching Under Armour’s core consumers and weaving a digital imprint deep into the fabric of the customer’s mind. In just two years since it’s inception, this sports web series has helped the sale and promotion of merchandise giving fans a taste of exclusive Under Armour gear before it was released. Receiving over 2.5 million views and 12,000 subscribers, it was also featured on ESPN: Sports Nation, Jay Z’s Life +Times blog and many more digital outlets.

Client: Brandon Jennings

Concept: Left Wrist Media

Director: Sir Fleming